Instagram DM Auto Reply Trained on Your Own Business
Your Instagram inbox fills up faster than anyone can answer it, and most of it is the same four questions. RevoplyAI answers those instantly from your own price list, policies and opening hours, in Arabic and English, and hands the rest to your team.
Last updated: September 2026
Can you auto-reply to Instagram DMs?
Yes. An Instagram DM auto reply is a system that answers direct messages sent to your Instagram professional account without anyone typing. Instagram's own tools cover only fixed pieces: a greeting for people who message you first, saved replies your team inserts by hand, and away notes. RevoplyAI answers the actual question instead. It reads what the customer wrote, finds the answer in your business information, and replies in the same language the customer used, at any hour, through Meta's official Instagram Messaging API.
What this does not do: comments and stories
Most tools sold as "Instagram automation" are comment tools. They watch a post, spot a keyword in the comments, and push a DM to whoever wrote it. RevoplyAI does not do that. When your account is connected, we request permission for messaging only, and the account is subscribed to message events only. Nothing reads your comments and nothing replies to them.
Stories are worth being precise about, because the answer is half yes. When a customer replies to one of your stories, Instagram delivers that reply into your DM thread, so the assistant sees it and answers it like any other message. What it does not see is the story itself: the image, the video, the sticker or the poll the customer was reacting to. If someone replies to a story with just "how much?", the assistant knows only that text. Mentions of your account in someone else's story are ignored outright.
We would rather write that down than let you find out later. If comment automation is what you are shopping for, this is not the product, and no amount of setup will turn it into one.
Do you need a Facebook Page to connect Instagram?
No, though you can use one if you already have it. There are two ways in. The direct route signs you in with Instagram itself and asks for two permissions, basic account access and message management. No Facebook Page, no Business Manager, nothing to link first. Your account has to be a professional one, either business or creator, which is a free switch inside the Instagram app.
The second route goes through a Facebook Page that already has your Instagram account attached to it, which suits businesses running Instagram and Messenger together and wanting both connected in the same pass. Either way the connection is an OAuth screen you approve, not an API key you paste, and the access token is refreshed in the background so nobody has to reconnect the account every few weeks.
Why the Instagram inbox is a sales channel, not a support queue
In the Gulf, Instagram is frequently the whole storefront. The catalogue is the grid, the price is in the DM, and the order is agreed in a conversation that never touches a website. That makes reply speed a revenue number rather than a service metric. A customer who asks "كم السعر" at eleven at night and hears nothing until the morning has usually already asked two competitors the same question.
This is also why generic English-first bots do badly here. The question arrives in dialect, half in Arabic and half in English, often as a voice note or a photo of the item the customer means. An assistant that only handles clean typed English answers a fraction of the inbox and quietly annoys the rest.
What happens when the assistant cannot answer
It says so and brings in a person. The assistant answers only from the knowledge base you gave it, so when the answer is not there, it does not improvise a plausible one. It tells the customer a colleague will follow up and marks the conversation for your team, with the whole thread visible so nobody has to ask the customer to repeat themselves.
You can also force that path. Rules can hand over on a keyword, on a sentiment reading, or on any conversation a person has already joined, and an agent can take over a live chat at any point from the inbox. The bot stops talking the moment a human starts.
Arabic, English, and both in the same thread
Arabic is not an afterthought here and it is not gated behind a paid plan. The assistant handles Gulf, Egyptian and Levantine phrasing, and it replies in whichever language the customer wrote in, switching mid-conversation when the customer does. Retrieval is Arabic-aware too, so a question asked in dialect still matches a knowledge base written in formal Arabic, which is where most Arabic bots actually break.
Voice notes are read as well, up to two minutes. On Pro and Business the assistant also reads photos customers send, which on Instagram is the common case: a screenshot of a post, a picture of the item, a photo of a receipt.
Instagram, WhatsApp and Messenger in one inbox
The same customer messages you on Instagram today and WhatsApp next week and expects you to remember. Every channel lands in one shared inbox with contacts, labels, internal notes and assignment, so the conversation history belongs to the business rather than to whichever phone happened to receive it.
Delivery and read receipts show on Instagram and Messenger threads the same way they do on WhatsApp, so your team can tell the difference between a customer who has not looked and one who read the answer and moved on.
An ordinary Instagram DM, answered at 11pm
السلام عليكم، كم سعر الفستان اللي بالستوري؟
23:04وعليكم السلام 🌸 الفستان الموجود في الستوري سعره 320 ريال، متوفر بمقاسات S و M و L.
23:04وتوصلون الدمام؟ وكم ياخذ؟
23:05نعم نوصّل للدمام. التوصيل 25 ريال ويصل خلال يومين إلى ثلاثة أيام عمل، ومجاني للطلبات فوق 500 ريال.
23:05Can I pay on delivery?
23:06Yes, cash on delivery is available in Dammam. Send me the size you want and I will pass your order to the team to confirm.
23:06Every answer above comes from the shop's own price list and shipping policy. Nothing was guessed.
The DMs your Instagram account actually gets
- كم السعر؟
- Is this still available?
- هل يوجد توصيل لمدينتي؟ وكم رسومه؟
- What sizes or colours do you have?
- متى تفتحون؟ ووين الفرع؟
- Do you accept cash on delivery?
- هل يمكن الاسترجاع أو الاستبدال؟
- A photo of an item, with "this one?"
These are the messages that arrive dozens of times a day, cost your team the most hours, and have exactly one correct answer each. They are also the ones an assistant handles best, which is why the honest promise is most of the inbox rather than all of it.
What to load before you switch it on
- Your current price list, with the variants you actually stock
- Shipping fees and delivery times, city by city
- Return and exchange policy, in the words you would use to a customer
- Opening hours, branch addresses and location links
- Payment methods you accept, including cash on delivery
- The five questions your team is tired of answering
- What the assistant must never promise: discounts, custom orders, stock it cannot see
- Who a conversation goes to when a human is needed
How to set up Instagram DM auto replies
Connect your Instagram account
Sign in with Instagram and approve messaging access, or connect through a Facebook Page that already has your account linked. Your account needs to be a professional one, which is free to switch on.
Give the AI your business information
Prices, shipping, policies, hours. The assistant answers only from what you provide, so there are no invented answers and no promises you cannot keep.
Test it, then let it answer
Try it in the test console, which behaves exactly as a real channel, then turn it on. Complex conversations come to your team with the full thread attached.
What the Instagram assistant handles
Answers in seconds, at any hour
Late nights and weekends are when Instagram DMs actually arrive. The assistant answers then too.
Arabic, dialects included
Gulf, Egyptian and Levantine phrasing, replying in the customer's own language. Not a plan upgrade.
Your information only
Every answer comes from your price list, policies and hours. No generic guesses about your business.
Reads photos and voice notes
Voice notes on every plan. Photos on Pro and Business, which is how Instagram customers ask about an item.
Instant replies for fixed answers
Some answers must be word for word: the IBAN, the price list, the location. Keyword rules send those verbatim, on Pro and Business.
One inbox with WhatsApp and Messenger
Shared threads, labels, notes, assignment and human takeover, with delivery and read receipts.
Instagram DM automation: frequently asked questions
Can RevoplyAI reply to Instagram comments?
No. The connection requests messaging permissions only and subscribes to message events only, so comments are neither read nor answered. If comment automation is your requirement, this is not the right tool.
Does it answer replies to my Instagram stories?
Yes, because Instagram delivers a story reply into your DM thread, where the assistant treats it like any other message. It does not see the story itself, so a reply that only says "how much?" carries no product context. Mentions of your account in someone else's story are ignored.
Do I need a Facebook Page to connect Instagram?
No. You can sign in with Instagram directly and approve messaging access. You do need an Instagram professional account, business or creator, which is a free switch in the Instagram app. Connecting through a linked Facebook Page also works if you already have one.
Is Instagram included on the free plan?
Yes. Channels are not gated by plan, so the Basic free plan can connect Instagram. The paid plans differ by volume and by features such as photo reading, appointment booking and instant replies, which start on Pro.
Will automating my DMs put my Instagram account at risk?
Not through the official route. RevoplyAI connects with Meta's own Instagram Messaging API and the permissions you approve on Meta's screen, which is the supported way for a business to automate its inbox. The accounts that get into trouble are the ones driven by unofficial tools that log in as the app.
Can it take a booking or an order in the DM?
It can collect the details and hand a ready conversation to your team, and on Pro and Business it books appointments directly in the chat, with a booking reference the customer can use to reschedule. Orders are confirmed by your team rather than charged in the thread.
What happens when a customer asks something it does not know?
It says it does not know and passes the conversation to a person rather than guessing. Your team picks it up in the inbox with the full history visible, and the bot stops replying as soon as an agent joins.
Answer your Instagram DMs before your competitor does
Connect your Instagram account, give the AI your prices and policies, and let it answer the questions that arrive at midnight. Free plan, no credit card.